Authors: Niko Gülle, Karoline Steinbock, Maja Bahrke & Harald Rau
Cite as:
Gülle, N., Steinbock, K., Bahrke, M. & Rau, H. (2024). Public media libraries: unnoticed among Netflix and others? The young generation’s expectations of public service broadcasting media libraries in Germany. Journal of Creative Industries and Cultural Studies – JOCIS, 11(2), 142-175. https://doi.org/10.56140/JOCIS-v11-4
Abstract
When it comes to the target group for public service broadcasting (PSB), young people who are now in their mid to late twenties are particularly attractive. Being in their midst of life, they shape society and its institutions and actively use various streaming media. This contribution focuses on this age group by using an innovative methodological approach, examining in detail this generation’s interactions with the media library of the German public broadcaster ARD, their priorities when selecting these services, and how they assess quality in relation to the user experience and content. Strikingly, this age group is still strongly influenced by classic linear television programs and has a clear idea of what public broadcasting can and should provide.
Keywords
Public service broadcasting, media libraries, young target group, thinking aloud, focus group discussion