Author: Kizito Ogedi Alakwe
Cite as:
Alakwe, K.O. (2024). Towards a prosperous creative industry in Nigeria: Perspective and policy imperatives. Journal of Creative Industries and Cultural Studies – JOCIS, 10(1), 52-82.
https://doi.org/10.56140/JOCIS-v10-7
Abstract
Globally, the cultural and creative industries have evolved to become a critical sector that contributes significantly to the growth and development of economies. Whereas most western nations have long identified the potentials inherent in the cultural and creative industries, nations in the global south still grapple with strategies that will facilitate the harnessing of the prospects in the creative industries. This paper seeks to explore the Nigerian Cultural and Creative industry sector and its contributory potential to the growth and development of the economy. Leveraging a critical analysis of extant literature, the paper highlights the immense potential inherent in the industry and how these have been facilitated by the evolution in digital technology and globalisation. While acknowledging the contribution of the film, music, fashion and other sectors to the industry, the paper argues that significant challenges must be addressed if the nation must achieve the desired growth from the industry.
Keywords
Creative economy; cultural industry; creative industry; nollywood; intellectual property