Authors: Ida Marie Helgetveit
Helgetveit, I.M. (2018). Exploring Travel Experience Design through Lokalii: How can a Travel App Create Memorable Experiences?. Journal of Creative Industries and Cultural Studies–JOCIS, 2 (1), 14–25.
The demand for local experiences is increasing. Travel trends focus on the discovery of the ‘unique’, and travellers want to locate the experiences that make a trip memorable. With smartphones, locating information requires little effort. This paper seeks to explore the theory of experience design in tourism through an app for local experiences, Lokalii. Different aspects of both the theory and the app are put forward, to see how a travel app can help create memorable experiences. This paper aims at getting to know travelers’ needs and wishes when travelling.
experience design, Lokalii, local experiences, mobile usability, tourism.