Data as a competitive advantage

Opportunities for publishers under the influence of the “Internet of Things”

Authors: Valetie Thiele

Citation

Thiele, V. (2020). Data as a competitive advantage: Opportunities for publishers under the influence of the “Internet of Things”. Journal of Creative Industries and Cultural Studies–JOCIS5 (1), 110–128.

Abstract

The paper deals with the influence of the “Internet of Things” and its opportunities for the publishing business model. It offers a contribution for scientific research in media management to establish the relevance of data-centric business models. The aim of the paper is to work out the increasing relevance of data for the publishing business model. Potentials under the influence of the “Internet of Things” for the publishing business model with regard to four dimensions of business models are worked out: Value creation, value proposition, earnings mechanics and customers. These dimensions show the opportunities that publishers can exploit by integrating intelligent everyday objects as a content channel. Additionally, the author points out that publishing houses operate in a data-centric environment with the integration of intelligent everyday objects as a content channel. The data-centerd publishing business model is analysed on the basis of features, in particular with regard to its potential.

Keywords

Data-centric business model, data, customer needs, intelligent everyday object, Internet of Things, value creation, publishing business model, value creation, value proposition, publishing customer.