Authors: Blanca Piñeiro Torres
Piñeiro Torres, B. (2017). Business models for digital newspapers: an online response to a growing demand for news content. Journal of Creative Industries and Cultural Studies–JOCIS, 1 (1), 88–101.
The newspaper industry crisis coincides with an explosion in demand for content in diverse areas and forms of news consumption. The diverse digital business paradigms that arise in such a context come in various forms, from pay per view to free of charge content types: a) payment model that combines advertising, subscription and sale techniques similar to the print version, although offering additional services; b) payment model based on quality version subscription; c) payment model charging for access to certain content and d) open and free model with strategies that are increasingly similar to the ones of native digital media. Therefore, there is a paradox between the growing demand for digital content and the difficulty of choosing an online media business model.
Digital business model, online media, news content, newspaper, demand